How to Level Up Your Dispensary Display Systems
Dispensaries are an essential part of the cannabis industry both in driving local economies and bringing in massive amounts of tax revenue for legal states. For this reason, it is essential to create an exceptional dispensary display system that is both functional and aesthetically pleasing. Here are some crucial tips for retailers looking to improve their current systems to make a bigger impact on their brick-and-mortar customers.
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Create a Cohesive Brand Identity
The first thing to consider when updating your dispensary's displays is your branding. If your brand isn't clear and distinct, making a lasting impression on your customers will be difficult. Ensure that all of your displays are consistent and align with your brand identity. This includes everything from color to imagery and even font. This way, your customers will be able to easily recognize your brand, distinguish it from your competitors, and identify it without any confusion.
If you're interested in incorporating uniformity and consistency into your branding, we have the display systems you need. Our FlowerBox™ Ecosystem offers exactly what you're looking for when it comes to distinctive and clear branding. They have built-in slots to include information cards and signage for your products.
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Invest in Adequate Lighting
Lighting is a crucial factor in creating an attractive dispensary display system. A well-lit display makes it easier for customers to see the products, read the labels, and helps to create a relaxed atmosphere inside your store. It's important to consider investing in cutting-edge lighting technology. This way, your lighting systems can be dynamic, and you can have full control over the ambiance of your dispensary.
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Curate Your Products
How you lay out your products plays an important role and can impact the customer experience. A well-curated display layout that is easy to navigate will drive sales and encourage customer loyalty. An exceptional customer experience will undoubtedly keep shoppers coming back time and again.
Try grouping your products by category. This means creating a logical layout based on product type. From loose flowers and pre-rolls to concentrate and tinctures, you want to group these items in a way that makes sense. You'll also want to make distinctions between cannabis types like Indica, Sativa, etc. This way, your customers can easily identify the exact type of product they came in looking for.
We offer a wide variety of retail display showcases to ensure you have enough display space within your store to categorize your inventory properly. When you're looking to utilize your retail space efficiently, our various showcases allow you to do just this. They offer flexibility and customization while also being compact enough to maintain the maneuverability of your store.
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Use Technology to Your Advantage
With the rise of technological advancements, leveraging emerging technologies in your dispensary displays is necessary. Incorporating things like tablet displays will help engage your in-store customers, whether they wait in line or while navigating your dispensary. These displays will feature product descriptions and in-depth information that will allow your shoppers to make educated decisions. You can also use these systems to promote loyalty programs, services, and other resources.
Our Pipeline display system is a game-changer for cannabis dispensaries looking to incorporate technology and take their retail store to the next level. You should never have to settle for a boring display just because you want something modern. The Pipeline display system allows you the ability to mount a large flatscreen TV, which can transform your retail space into an immersive and highly functional environment.
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Implement Safety and Security Measures
It is no secret that safety and security are essential to any cannabis dispensary environment. The store layout, product selection, storage, and display designs all play pivotal roles. When developing your display system, it's important to prioritize the safety of your customers and staff. Ensure that all of your displays are stable and products are placed to prevent accidental damage.
Security is also a huge concern for cannabis dispensaries. Video monitoring systems are, without a doubt, a must-have for any modern dispensary. Incorporating security systems into your store and your displays is crucial to ensure that your products and dispensary staff are safe. This added security will also give your customers peace of mind while they shop.
Our revolutionary FlowerBox™ offers the highest level of safety and security for your cannabis flower, especially when you pair them with our PlanterBoxes™. While giving you peace of mind that your products are securely stored, your customers can rest assured that the flower remains as fresh as possible. The PlanterBox™ has security tethers built in that attach directly to the FlowerBoxes™ in order to prevent theft. The PlanterBoxes™ themselves have the ability to be securely screwed into the display table, which makes security versatile for dispensary owners.
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Stock Up on Effective Displays
Any dispensary display system is incomplete without the right fixtures and equipment. Investing in high-quality displays and hardware will allow you to create stunning display systems that will last a lifetime. Fixtures like shelving, gondolas, tabletop displays, and clothing racks will allow you to offer a wide range of products. This will keep your customers engaged and even encourage sales for those who just came in to browse.
An Effective and Coordinated Display System Makes All the Difference
A well-designed display system has the potential to help your business thrive. Driving customer loyalty and boosting sales is easily achievable by creating streamlined and attractive display systems. With our set of tips, you can overhaul your dispensary and implement a new system of displays that will help you grow your business. Your beautiful new dispensary interior will keep customers coming back for more and help your staff sell more of your incredible products.